Hosted by The MSU Burgess Institute for Entrepreneurship & Innovation, this two-day gathering, themed "From Grand River to Grand Futures," symbolizes a celebration of our Spartan spirit and a driving force for the future of creation, collaboration, and innovation.
In my capacity as the designer overseeing all visual aspects of Venture Summit 2023, I recognize the pivotal role of design in shaping the event's success.
Leading up to Venture Summit 2023, I collaborated on an active pre-event campaign. The kickoff featured an engaging word search activity, where the first five individuals to DM us with the correct answers won exclusive MSU E-ship merch! This post not only captivated our community but also generated significant engagement. Complementing this, a daily countdown series was curated, unveiling captivating highlights each day. These initiatives fostered anticipation and ignited excitement surrounding the summit.
Visual design is more than aesthetics; it's the language that resonates with our audience. From compelling event branding to informative materials, every visual element is meticulously crafted to ensure clarity, engagement, and a seamless flow of information. Whether guiding attendees through enlightening sessions, introducing them to our student venturers, or inviting them to partake in our scholarship reception, the visual design serves as an indispensable roadmap for their experience.
