Venture Summit, held on September 23, 2022, united Spartan entrepreneurs in a tribute to the MSU Hatch. In 2022, the Hatch reached a remarkable milestone—a decade of nurturing Spartan ventures.
The event's design did more than tell the story of the Burgess Institute; it celebrated the very essence of the entrepreneurial mindset. The original t-shirt illustration served as the cornerstone of Venture Summit's visual identity. By incorporating key elements from this illustration, we crafted a cohesive brand that was instantly recognizable to our diverse audience. The event recognition was particularly significant as the event unfolded across three distinct locations on the MSU campus, ensuring a unified and engaging experience for all.
