As a social media content innovator, I play a key role in transforming social media sites while supporting the main communication strategy. I strategically leverage visuals, compelling messaging, and authentic storytelling to drive remarkable improvements in metrics and elevate brand visibility. I attracted and engaged a growing audience using action-oriented language, persuasive CTAs, and relevant hashtags, fostering meaningful connections.
Innovative Content Direction:
I led in pitching and developing several creative ideas for our social media presence. This resulted in the successful publication of three engaging video content series every week. Our video series, "Asking for a Friend," "Entrepreneurial Minute," and "Founder Focus Friday," captivated our audience by exploring thought-provoking entrepreneurship questions, delivering quick updates and highlights, and spotlighting inspiring student founders and their startups. These videos garnered high viewership and strengthened our brand's visibility and connection with our target audience. As we continue to move forward, we are committed to expanding our video content and ensuring our communication efforts remain innovative and impactful.
I led in pitching and developing several creative ideas for our social media presence. This resulted in the successful publication of three engaging video content series every week. Our video series, "Asking for a Friend," "Entrepreneurial Minute," and "Founder Focus Friday," captivated our audience by exploring thought-provoking entrepreneurship questions, delivering quick updates and highlights, and spotlighting inspiring student founders and their startups. These videos garnered high viewership and strengthened our brand's visibility and connection with our target audience. As we continue to move forward, we are committed to expanding our video content and ensuring our communication efforts remain innovative and impactful.
Year in Review
Promoting Student Opportunities:
I reinforce the university's mission by highlighting a myriad of student opportunities. We can elevate a sense of community and encourage higher student participation through visually appealing posts and engaging video content.
I reinforce the university's mission by highlighting a myriad of student opportunities. We can elevate a sense of community and encourage higher student participation through visually appealing posts and engaging video content.
Celebrating Achievements:
Recognizing the significant milestones of our students, I treasure crafting social media posts that celebrate their accomplishments! Celebration posts tend to generate positive sentiment and foster a strong brand image.
Engaging Audiences through Holiday Social Media:
I take pride in leveraging social media to celebrate holidays with our audiences. Recognizing major holidays from various religions is a crucial part of our commitment to supporting Diversity, Equity, and Inclusion efforts. Acknowledging and embracing these special occasions ensures that all our followers feel welcomed and valued within our online community.
I've had the privilege of producing content for the Spartan Holiday Gift Guide. My graphic design skills were used in showcasing products and experiences that resonated with audiences during festive times. These engaging visuals were important in attracting holiday shoppers and uplifting Spartan-owned brands. With an eye for design and an understanding of festive branding, I craft captivating holiday content that delights our supporters, increasing user engagement and sharing.
I've had the privilege of producing content for the Spartan Holiday Gift Guide. My graphic design skills were used in showcasing products and experiences that resonated with audiences during festive times. These engaging visuals were important in attracting holiday shoppers and uplifting Spartan-owned brands. With an eye for design and an understanding of festive branding, I craft captivating holiday content that delights our supporters, increasing user engagement and sharing.
Moving forward, I aim to produce more engaging video content to elevate its social media presence further. I'm eager to continue driving positive results with my social media management and graphic design expertise.
Donut Day 2023