As a dedicated graphic designer and advocate for excellence in visual communication, I took on the challenge of streamlining the Michigan State University and Burgess Institute for Entrepreneurship and Innovation brands into a concise and easily digestible guide. As a young professional within the MSU atmosphere, my expertise in utilizing the MSU brand effectively is instrumental in all communication efforts.
By curating this brand guide, I aimed to equip all staff members with the knowledge and tools to use the MSU and Burgess Institute brands correctly and confidently. Through thoughtful layout and design choices, I created a guide that allows users to navigate the brand guidelines effortlessly, fostering a stronger connection to the institution's visual identity. This strategic approach ensures that staff members can access and understand the brand guidelines conveniently, empowering them to utilize the university's brand identity effectively.