As a Marketing Communications intern team member, I harnessed the power of diverse media channels to amplify our message. One notable achievement was my role as a co-producer on the 6th season of the Hatchcast. This engaging podcast delves into the realms of the entrepreneurial mindset, innovation, creativity, and lifestyle development. Through strategic content curation and production, we connected with our audience on a profound level, fostering a deeper understanding of our brand and its core values. Harnessing the power of audio storytelling, we left a lasting impact on our listeners, igniting inspiration and fostering a sense of community.
Our use of carousel posts on social media drove an impressive surge in traffic. By crafting eye-catching graphics that featured the episode's cover, key takeaways, and a clear call-to-action, we enticed our audience to engage with the content and listen to the entire episode. The seamless blend of visual storytelling and persuasive messaging resonated with our target audience, prompting them to share, like, and tune in, resulting in an increase in reach and engagement.
Aimee Brasseur, my first-ever Hatchcast guest, shared her inspiring journey and insights on anxiety in the creative workplace. Through meticulous research and thoughtful questions, we explored valuable learning outcomes. Professor Johnathan Ritz's expert input added depth to the discussion, resonating deeply with our audience and leaving a lasting impact.
In my second executively produced episode, I had the privilege of sitting down with Jim Shurter, an MSU College of Arts and Letters alum and Mott Community College Professor and Program Coordinator, to delve into the world of "fast design." This captivating episode explores Jim's educational journey, creative process, workflow expectations, and diverse opportunities in the design field. Through this insightful conversation, we aim to shed light on the concept of "fast design" and its significance in the industry.
