Allowing our potential users to get to know the faces behind the name makes our company "real" and relatable.
Fello post as a brand. We craft descriptions from a third-person pov that is light-hearted, friendly, adventurous, and curious. Sometimes we post from Finn's (Fello's cockatoo mascot) perspective to play to the light-hearted fun. We tend to use lowercase in much of our productions to showcase ourselves in a friendly and approachable way.
Not all posts sell the platform or our good doings. Sometimes we just need Finn's dry bird humor.
