Our logo isn't a perfectly aligned, stagnant typeface but an adaptable one, like innovators must be.
Our Colors, CMYK, can come together and make any color variant possible, as people can do with their ideas.
The Grid Component refers to the planning and problem-solving skills creators are constantly developing.
Our Brand isn't just a brand but an illustration of the customer we aim to serve.
Our Colors, CMYK, can come together and make any color variant possible, as people can do with their ideas.
The Grid Component refers to the planning and problem-solving skills creators are constantly developing.
Our Brand isn't just a brand but an illustration of the customer we aim to serve.




Brand Identification:
Finnegan Fello is our mascot! In various studies, mascots have been proven to be more likely to increase the effectiveness in advertising, market share profits, customer gains, and profit gains. As well as increase brand memorability.
Finnegan Fello is our mascot! In various studies, mascots have been proven to be more likely to increase the effectiveness in advertising, market share profits, customer gains, and profit gains. As well as increase brand memorability.

Fello's Advertisement Flyers:
Getting Fello into the hands of our potential users before the platform is live allows for brand recognition and for our initial user base to be hundreds of people instead of a select few. We are talking with artists and setting ourselves up for success in the best way possible.
Getting Fello into the hands of our potential users before the platform is live allows for brand recognition and for our initial user base to be hundreds of people instead of a select few. We are talking with artists and setting ourselves up for success in the best way possible.







Process Illustration Videos
Prototype Walkthrough



